Meet the owner and designer
- The long version -
Out of sheer curiosity and infatuation with natural, alternative ways of living in 2010, I began adapting my wardrobe to a more environmentally considerate one among changing other aspects of my lifestyle. Wearing clothing made from eucalyptus, organic cotton, hemp, and recycled plastic bottles, I was one of a few wearing such fabrics in the small city of Kelowna. Soon I was inspired to learn to sew and experiment with natural dyes.
The aim was to create my own earth friendly wardrobe by my own hands and if I needed to buy something, it had to be ethical and natural, ideally organic. Eventually, others saw value in what I did -I think because it surfaced ideas that hadn't been thought about for a while [due to the rise of fast fashion] such as customizing and fixing already owned garments. At the time I had already been making and selling sacred stone jewelry and my dreams began to shift towards owning an earth honoring clothing brand. Before I knew it, I was commissioning leggings, bandeaus and even wild customized work. Seeing that I could sell the clothing I made was proof of concept enough for me, so I studied business through Community Futures and eventually signed up for online fashion courses.
There have been times of doubt through it all. My generation was told to pick a comfortable and safe career that cost hundreds of thousands to get and move on with life. I tried to listen, but it was proven pretty quickly to me that that way wasn't made for a soul like mine. Sure, in the end my way has it's own set of challenges. But I get to keep my peace of mind and that is worth everything.
Nine years of making and selling by hand went by, among studying the mundane 'business of fashion'. Since then, I’ve learnt how to tie the ropes of fashion, art and entrepreneurship into a nice tight knot. Eventually, Earth and Elle emerged and with it it's own distinct voice that I help shape in the world of natural beauty, alternative values and organic, ethical clothing.
Today, my business is a platform to share the creative vibe in me which inevitably flows. I send it into this brand and into my designs, with the desire to serve comfort and muse through non-toxic, natural, organic, comfortable, locally sewn in Vancouver bras + undies and handmade clothing. Mixing in art into everyday garments remains a passion of mine, hence the use of natural dyes, eco printing and drawing within handmade collections. In all honesty, I'm an artist so I started this business to allow myself to be free in that. There is so much more taking root, it just takes time as nature does.
At home tucked in the forest
Wild swimming is a frequent occurrence in the summer
The garden falls asleep in the fall