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In 2017, I launched my first profitable collection called Enigma by Elle. I was surprised and so thankful with Angie's response (owner of Georgie Girl) to the collection as a buyer and a Kelowna style icon. Needless to say, we had built a great buyer/designer relationship off that first collection. Here, she writes about us...


With this being fashion revolution week (April 23d to 29th) there are a few folks who stand out from the crowd because they need no convincing and they just "got it" since forever.

One of these people is Rachelle Love, founder of Earth & Elle with her partner (Earth) Elliot.

I have known about Rachelle since my daughter Mia came home in Grade 11 with a request for $30 for a "Spirit Hood", which was to be custom designed and created by her friend.

 In a few days Mia returned with a beautifully custom made piece that was remarkably unique and well designed having been made by someone so young!

Not to mention Rachelle's apparent intuitive self driven entrepreneurial spirit and work ethic!

Some time later I met Rachelle in person when she visited the shop. At that time she was designing and creating jewelry pieces and anything that inspired her. It was obvious to me that Rachelle was a person who quietly walks to the beat of her own drum, and she would be successful in her designing life. Her commitment to sustainable fashion was set in stone with clear purpose.
Rachelle moved to Pemberton and started Earth & Elle, an organic clothing line. She sources organic and hemp fabrics, creates her designs and sews them for the most part with her own hands. As she is an Okanagan woman, it was a natural instinct to sell her products in Kelowna shops. We were excited to be able to feature Earth & Elle collections in Georgie Girl and be a small part of her growth as a designer.
We had our first collection from Earth & Elle in the spring of 2017, and continue to feature her line in Georgie Girl to present.

Rachelle can be found designing and sewing her line in Pemberton in the quiet and natural surroundings of the mountains and trees, the perfect setting for the inspiration for her line.

BUY Earth & Elle at https://www.earthandelle.ca/
Or come and see at Georgie Girl ...

And JOIN the Fashion Revolution // LINK to more information at https://www.fashionrevolution.org


Thank you, Angie, for your wonderfully kind words. They mean the world! 


Angie is the owner and founder of Georgie Girl.
Find her in downtown Kelowna at her store, OR being so effortlessly beach glamorous in Baja Big Sur. 

A long time resident of the Okanagan, Angie has been a  "girl boss" in retail fashion since 1996. A lifelong addiction to design and textiles coupled with relentless entrepreneurial spirit makes the vintage and sustainable fashion industry the perfect fit for her talents.

Georgie Girl is her fourth retail venture and she is currently expanding into sustainable design using organic fabrics and modern "every day wearable" style.


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